The Analysis of Garys Hart Business Plan Assignment - 1

The Analysis of Garys Hart Business Plan - Assignment Example From information acquired, there are various benefits attached with budgeting or drawing a budget before starting a business organization. First, budgeting organizes business finances available. Drawing a budget helps highlight early warning signals for potential financial crisis likely to occur in carrying on with the business (Bernard 2002, p250). For instance, with a budget, Gary will have guidelines for paying bills and immediate alerts in case there occurs overspendings. Setting up a budget is also a way of opening up communication between Gary and his employees, especially those who will be working in the finance department. This ensures both the entrepreneur and employees are working towards a common goal that keeps them focused. It also involves all employees by teaching them to be responsible and holding on to accountability. This is because the owner already has the estimation of the outcome to expect and any adverse result calls for explanation and accountability form the person in charge. Drawing a budget before starting up a business offers one an opportunity for Gary to make informed decision on spending at any given time. Since Gary will be in a position to determine where his financial stand is, budgeting offers him with chances to take advantage of prospects that he may miss if he had not drawn any budget. With a budget, an entrepreneur will never have to guess since form the beginning, he will have definite knowledge whether he has start up finances or not. It is with the help of a budget that an entrepreneur focuses on financial goals of an organization (Steven, Roby & Gregory 2009, p329). A budget helps one come up with definite objectives that one should focus on. Budgets are usually drawn with the entrepreneur’s motivations in mind. For this case, Gary may be motivated by the fact that he wants to start and run a successful restaurant in the region. Preparing a budget saves time when one is dealing with some transactions. The time s aved can be used in dealing with other transactions.  

Fast Food Nation Essay Example for Free

Fast Food Nation Essay As American as a small, rectangular, hand-held, frozen, and reheated apple pie.? (p. 3) Far from being a run of the mill expose on calories and fat grams in fast food, Fast Food Nation is a hard-hitting critique of the industrialization of America? s and, later, the world? s food supply. The consequences of this industrialization have far-reaching effects on working people around the world. Fast food chains are at the pinnacle of a giant food-industrial complex that controls the nation? s food supply. Schlosser begins with some thumb nail sketches of fast food?s ? founding fathers.? None of today? s fast food giants were started by large corporations. They were all started by people of very modest means. Harland Sanders is a good example. He ? left school at the age of twelve, worked as a farm hand, a mule tender, and a railway fireman. At various times he worked as a lawyer without having a law degree, delivered babies as a part-time obstetrician without having a medical degree, sold insurance door to door, sold Michelin tires, and operated a gas station . . .. and at the age of sixty-five became a traveling salesman once again, offering restaurant owners the secret recipe? for his fried chicken. The first Kentucky Fried Chicken Restaurant opened in 1952 . . . . Lacking money to promote the new chain, Sanders dressed up like a Kentucky colonel? (p. 23). But despite the modest beginnings of Harland Sanders, William Rosenberg (Dunkin? Donuts), Dave Thomas (Wendy? s), Thomas S. Monaghan (Domino? s) and others, they have created giant empires that brutally exploit millions of underpaid workers across the globe. Next, Eric Schlosser describes how McDonald? s and others market to children. Many of these companies have cradle-to-grave? advertising strategies.? Apparently, brand loyalty? may begin as early as age two. Indeed, market research has found that children often recognize a brand logo before they can recognize their own name? (p. 43). Under the heading ? mcteachers and coke dudes,? Schlosser describes the cradle-to-grave strategy that fast food chains use to market to children. This strategy reaches new highs (or lows) all the time. Not content to market ?to children through playgrounds, toys, cartoons, movies, videos, charities, and amusement parks, through contests, sweepstakes, games, and clubs, via television, radio, magazines, and the Internet, fast food chains are gaining access to the last advertising free outposts of American life? ( p. 51) public schools. In 1993, District 11 in Colorado Springs became the first school district in the U. S. to have ads for Burger King inside their schools and on their school buses. However, the school district netted little from this, gaining only $1 per student. In his next chapter, entitled ? Behind the Counter,? Schlosser describes the life of a young woman of sixteen by the name of Elisa, who gets up at 5:15 in the morning to get out the door by 5:30. She and the manager arrive at work, and for the next hour or two, they get the place ready. The two of them turn on the ovens and grills and get the food and supplies, cups, wrappers, styrofoam containers, and condiments, for the morning shift. They get frozen bacon, frozen pancakes, and frozen cinnamon rolls from the freezer. Plus, they bring out frozen hash browns, frozen biscuits, and frozen McMuffins. Then they get packages of orange juice mix and scrambled egg mix. The restaurant opens at seven and for the next couple of hours Elisa and the manager work alone, taking all the orders. Later, as more customers arrive, so do more employees. Elisa works the counter from breakfast through lunch. She then walks home after standing for seven hours at the cash register. Totally wiped out, her feet hurting, she plops in front of the tv and gets up the next morning at 5:15. The entire fast food industry seeks out teenage, part-time (no overtime, please), unskilled workers like Elisa, because they? re willing to accept low pay, are cheaper than adults, and are easier to control due to their inexperience. Although recently, middle class teenagers are shunning jobs at McDonalds and Burger King and are being replaced by poor immigrants and the elderly (The New York Times, January 8, 2001). ?The labor practices of the fast food industry have their origins in the assembly line systems adopted by American manufacturers in the early twentieth century? (p. 68). In a restaurant assembly line, tasks are broken up into small, repetitive bits requiring little or no skill, while machines and operating systems do the things that require timing and training (p. 69). In addition, the fast food industry generally pays minimum wage, moreso than any other industry. The result has been that the real value of laborers? wages have fallen for the last three decades. Worse yet, the industry almost never pays overtime. Bonuses for managers at many fast food restaurants are tied to holding down labor costs. The result being that many workers are forced to wait until the restaurant gets busy before punching in. Workers are forced to do clean-up after they? ve punched out. One Taco Bell employee ? regularly worked seventy to eighty hours a week but was paid for only forty? (p. 75). Taco Bell has been sued for this in a number of states. The fast food industry is not alone in doing this kind of thing. Wal-Mart is being sued in 28 states for forcing workers to work off the clock, as reported by Steven Greenhouse in his expose ? Suits Say Wal-Mart Forces Workers to Toil Off the Clock,? in the June 25, 2002, New York Times. To add insult to injury, the status of fast food workers is so low that customers feel justified in heaping abuse on them. This writer was once told to his face that ? Your job is so simple that a monkey could do it.? Another customer grabbed me and ripped my shirt when he didn? t get a ? Jimmy Special.? There was no ? Jimmy Special? on the menu, nor did I know it was a sandwich. Incidents like this are so common that web sites are devoted to them. If low wages, no benefits, low status, and hard work are not bad enough, more restaurant workers are murdered on the job in the U. S. than are. police officers. Most restaurant crime is committed by current or former disgruntled employees. Out of the frying pan and into the fire If the life of a fast food worker is bad, workers in the meatpacking industry have it much worse. In 1961, two former Swift Co. executives, Currier Holman and A. D. Anderson, started Iowa Beef Packers better known as IBP. Over the course of twenty years, these two lead the meatpacking industry back to the days of Upton Sinclair? s The Jungle. IBP created ? a mass production system that employed a de-skilled workforce, . . . put its new slaughterhouses in rural areas . . . far away from the urban strongholds of the nation? s labor unions? (p 154). In 1970, the IBP broke its labor unions with the help of La Cosa Nostra, and the stage was set for sweatshop heaven. At a ConAgra slaughterhouse in Greeley , Colorado, the workers mainly come from Mexico, Central America, and Southeast Asia. Base pay is $9. 25 per hour; when adjusted for inflation, thats one-third lower than the same plant paid forty years ago (p. 160). The annual turnover rate is 400%. On average, a worker quits or is fired every three months. But ? far from being a liability, a high turnover rate in the meatpacking industryas in the fast food industry also helps maintain a workforce that is harder to unionize and much easier to control? (p161). Meatpacking is now the most dangerous job in the United States. The injury rate in a slaughterhouse is about three times higher than the rate in a typical American factory. Every year, more than one quarter of the meatpacking workers in this countryroughly forty thousand men and womensuffer an injury or a work related illness that requires medical attention beyond first aid? (p172). However, there are big incentives not to report injuries. ?The annual bonuses of plant foremen and supervisors are often based in part on the injury rate of their workers? (p175). The main cause of the high injury rate is the speed of the disassembly line. The list of the injuries is long and bloody. But, speaking of speed, it? s the speed of the disassembly line that? s one of the major causes of food borne illness from E. coli 0157:H7. The other major causes are crowded feedlots and industrial-size hamburger grinders. The stomachs and intestines of cattle, where the E. coli 0157:H7 live, are still removed by hand. This job takes about six months? practice to do well. But with high turnover and the high speed of the line, it? s not done well. Twenty percent of cattle can have their guts spilled onto the carcasses being processed on the line, which can then contaminate many others (p. 203). This willful disregard for the consumer? s health is all done in the name of profits. But, because capitalism lives by the profit, for the profit, and of the profit, decades go by, Republicans then Democrats rule, but still little or nothing gets done. However, if not for the sake of profit, the whole meatpacking industry could be cleaned up in just six months, yes, just six months! This according to David M. Theno, the man who cleaned up Jack in the Box after its outbreak of E. coli 0157:H7 in 1993 (p. 210). If there? s one big weakness in Fast Food Nation, its while correctly criticizing the Republican? s support for agribusiness, he seldom attacks the Democrats. Eric Schlosser acknowledges this himself in an afterword. ?In retrospect, I could have been more critical of the Clinton administration? s ties to agribusiness. Had I devoted more space to the poultry industry, for example, I would have examined the close links between Bill Clinton and the Tyson family? (p. 277). Both the Democrats and Republicans are tools of big business. Only a system based on human need, and not on profit, can clean up our food supply and guarantee the well-being of workers. And that system is socialism! I strongly recommend that everyone who is for social justice read this book. It? s an eye-opener even for someone like me who? s worked in restaurants for 23 years. The article above was written by John Pottinger, and first appeared in the October issue of Socialist Action newspaper.

Contemporary Marketing Assignment On Ferrari

Contemporary Marketing Assignment On Ferrari Ferrari S.p.A. is an Italian sports car manufacturer based in Maranello, Italy. Founded by Enzo Ferrari in 1929, as Scuderia Ferrari, the company sponsored drivers and manufactured race cars before moving into production of street-legal vehicles as Ferrari S.p.A. in 1947. Throughout its history, the company has been noted for its continued participation in racing, especially in Formula One, where it has had great success. Ferrari has produced a number of concept cars, such as the Ferrari Mythos. While some of these were quite radical (such as the Ferrari Modulo) and never intended for production, others such as the Ferrari Mythos have shown styling elements which were later incorporated into production models. The most recent concept car to be produced by Ferrari themselves was the 2010 Ferrari Millechili. A number of one-off special versions of Ferrari road cars have also been produced, some of which have been commissioned by wealthy owners. One of the examples is the Ferrari P4/5. The Special Projects program is collaboration by Ferrari with Italian automobile coachbuilders such as Fioravanti, Pininfarina, and Zagato to build custom cars using selected Ferrari models as a structural base. The first car under this program is the SP1, commissioned by a Japanese business executive. The second is the P540 Superfast Aperta, commissioned by an American enthusiast. Ferrari has considered making hybrids. A F430 Spider that runs on ethanol was displayed at the 2008 Detroit Auto Show. Ferrari has announced that a hybrid will be in production by 2015. At the 2010 Geneva Motor Show, Ferrari unveiled a hybrid version of their flagship 599. Called the HY-KERS Concept, Ferraris hybrid system adds more than 100 horsepower on top of the 599 Fioranos 612 HP. Ferrari is a myth and a legend in the automotive industry. The Ferrari tale is one of an astounding and unique worldwide success. An unparalleled one. Ferrari success cannot be measured in terms of revenues and sales, or in terms of market capitalization. Ferrari never made an IPO and is not even quoted in any stock exchange market. Ferrari success has to be measured only in terms of Brand Value and Product Value. Probably the Ferrari brand is worth more than the Google brand, the Apple brand, Nike, GE, IBM, BMW, Mercedes, Exxon, Shell, or any other brand. No other brand has the allure of the Ferrari Brand. Ferrari is known and is highly valued everywhere in the world. Yet, Ferrari never spent a penny in advertisement. HISTORY: Enzo Ferrari was born in Modena Italy on February 18 1898. He came from a well to do family that owned a metal foundry making railroad parts, they were the first in his town to own a car. When WWI came Enzos father and brother (Dino) were drafted into the Italian army, whom both died from influenza in 1916. Enzo was forced to leave school to run the foundry, when the business collapsed he started work as a metalworker at the Modena Fire Brigade workshop in order to support his widowed mother. Enzo himself was later drafted into the Italian army where he worked shoeing mules for the mountain artillery, after a few months he becomming seriously ill and was released from the military. Not interested in going back to shcool and against his mothers will, he found work as a test driver in Turin in late 1918. Enzo then moved to Milan to work at CMN (Costruzioni Maccaniche Nazionali) as a racing car driver. His first real race came in the 1919, the Parma-Berceto, he then entered the Targa Fl orio that same year. Enzo then founded Scuderia Ferrari, (literally means Ferrari Stable) who were mainly sponsers and trainers for Alfa Romeo. He was officially hired by Alfa Romeo as head of their racing department in 1938, then in 1940, upon learning of the companys plan to take control of his beloved Scuderia, he quit Alfa. Since he was prohibited by contract from racing for several years, the Scuderia briefly became Auto Avio Costruzioni Ferrari, which ostensibly produced machine tools and aircraft accessories for Piaggio and RIV as Italy was gearing up for WWII. Ferrari did in fact produce one race car, the Tipo 815, in the non-competition period; it was thus the first actual Ferrari car, but due to the war it saw little competition. In 1943 the Ferrari factory moved to Maranello, where it has remained ever since. The factory was bombed in 1944 due to making machines for ball bearing production, it was rebuilt in 1946 to include a works for road car production. The first Ferrari road car was the 1947 125 S, powered by a 1.5-litre V12 engine; Enzo reluctantly built and sold his automobiles to fund the Scuderia. Since then, company cars, driven by the best drivers, have racked up over 5,000 successes on race tracks and roads all over the world, creating a legend. The most important achievements have been 9 Formula 1 Drivers World titles, 14 Manufacturers World titles, 8 Formula 1 Constructors World Championships, 9 wins at the Le Mans 24 Hours race, 8 at the Mille Miglia, 7 at the Targa Florio, and, up to the end of 1997, 113 wins in Formula 1 Grands Prix. While  Enzos beautiful and blazingly fast cars quickly gained a reputation for excellence, Enzo maintained a famous distaste for his customers, most of whom he felt were buying his cars for the prestige and not for racing. Ferrari has long been one of the ultimate toys for the rich and young (or young-at-heart). Ferrari cars feature highly-tuned small V8 and V12 engines, often in a mid-engined configuration. But until the introduction of fuel injection in the 1980s, they were quite temperamental and were dificult to maintain. Before the mid 1980s they carried a reputation for unreliability and bad engineering, though these were written off by enthusiasts as character. Ferrari owners have famously and religiously defended the merits of their cars while virulently criticizing other brands. PESTEL ANALYSIS: ACADAMIC REVIEW Through the appliance of PEST analysis a manager can examine their disclosure towards the set of possible surrounding problem (McGee et al.2005,p.13). Thomas, H (2007) (jain, 1981) defined PEST an early warning system for the environmental force which may impact a companys products and markets in the future. Moutinho, L and Evans,M (1992, pp.247) POLITICAL: ECONOMICAL: SOCIAL: TECHNOLOGICAL: ENVIOURAMNETAL: LEGAL: SWOT ANALYSIS: ACADAMIC REVIEW Barney gave SWOT a new meaning as a basic step for a firm to connect its resources to achieve advantages competitively. Barney (1991) Conventionally SWOT has been seen as a structure formed by properly combining various factors that are well thought-out significant in order to assess a firms planned position at a reasonable souk. Porter (1981). Synthesizing process creates value not only in aligning components, but also in creatively re-arranging them. Liedtke (2000, p. 22) STREANGHT OF FERRARI Extremely strong brand image Innovation technology Well motivated work-force Attitude towards new challenges WEEKNESS OF FERRARI Ferraris business model fuel efficiency emissions Due to huge waiting list Ferrari looses many customers. OPPERTUNITES FOR FERRARI Growth in the global market Expansion of the brand in new Market Enlargement of customer base Development of technology concept car THREATS FOR FERRARI Automotive policies from varies countries Tough competition Slow rate of expanding STREANGHT OF FERRARI: Extremely strong brand image. Products that are a fine combination of beauty aesthetics combined with unforgettable performance. The brand has connected to itself an aura of mystique. It is looked upon as a status symbol for general people. Ferrari takes on new challenges on a constant basis with a head on attitude. Innovation technology are key drivers behind every product. A very inspired, well taken care of satisfied work-force who are proud to be attached with the brand. This was further expressed publicly when Ferrari was voted the Best Place to Work in Europe 2007à ¢Ã¢â€š ¬Ã‚ ³. WEEKNESS OF FERRARI: Ferraris business model, based around low volumes, removes the possibility of employing certain technological solutions. That same business model also limits their sales volumes even though a lot more demand is present in the market. Due to their waiting list model, they lose out on customers to the competition. A big challenge lying in wait is fuel efficiency emissions which are growing in importance every day, thanks to spreading concerns over the environment. OPPERTUNITES FOR FERRARI: Growth in the global market for high-performance super-cars due to growing economies developing nations. Expansion of the brand through entering into new important automotive markets like India wherein competitors like Porsche have already set up base. Enlargement of customer base (increase appeal of their products to a more variety of buyers) through adding comfort, roominess, luggage space, engines that are more user friendly, and so on, while at the same time maintaining traditional Ferrari characteristics-performance, style, exclusivity. Ferrari has been exploiting this aspect for a while it has been a key contributor to their success in the past 15 years. Development of technology (for example interfacing electronics with mechanical systems) has opened up new avenues to explore for their products. Packaging i.e. the concept of the car is another area which still has years to explore. THREATS FOR FERRARI: Automotive policies being pushed by countries continents all over the world which are being strictly enforced like the emission norms of 130g/km of CO2 are very difficult to keep up with due to the performance oriented nature of the engines built by Ferrari. Tough competition from other iconic super car brands like Lamborghini Porsche A competing brand like Porsche does not follow the same low volumes, high on exclusivity model which is followed by Ferrari hence sells a lot more of its products captures a large chunk of the market share. Once again, competitors like Lamborghini Porsche are expanding their product range to high performance SUVs wherein Porsche has already been very successful with its Cayenne model, all over the world in particular, in India, which has lead to its success in the Indian market. Ferrari has not announced any plans for such a product (high-performance SUV) as of yet i.e.-2009. MARKETING MIX: Product High Performance super cars. Though the company is also heavily into 3rd party merchandising. Pricing Priced at a premium, they start at prices upwardly of 175,000 $US. Vintage Ferrari cars are also a great investment as Vintage Ferraris appreciate in value are known to cost millions of US Dollars Promotions The strongest promotion for Ferrari is in its merchandising. It already enjoys immense awareness throughout the world; even in places it doesnt do any promotion. To the extent that in India, wherein the brand is not even present as of yet, it is very well known. Furthermore, the merchandising is done on a royalty license basis to other brands (E.g. Puma selling Ferrari-Puma branded shoes). Place It has its exclusive Ferrari dealerships spread over 52 countries as of yet with plans to expand its dealerships to other countries markets. People A very inspired, well taken care of satisfied work-force who are proud to be attached with the brand is what Ferrari offers its people. With factories, production units workplaces built around the safety health of its workers, Ferrari was voted the Best Place to Work in Europe 2007à ¢Ã¢â€š ¬Ã‚ ³. Process They are reliant heavily into RD, innovation staying at the cutting edge of technology. Therefore, their process is in a constant state of flux which is forever changing adapting with what the environment around them demands. Physical Evidence Dealerships across the globe showcasing their cars along with merchandise offering the customer a lounge sort of experience rather than that of a showroom. This is done keeping in mind the lifestyle of their potential custom As from the above table BCG MATRIX: ACADAMIC REVIEW The BCG growth-share mould was extremely significant. It made noticeable the concern of allotment across companies, that some businesses should fabricate ready money that supports others. Aaker, A.D. (1988,pp.133) The fundamental compositions of the BCG mould have stayed admired and are still integrated in almost every MBA syllabus. Calandro Jr, j and lane, S (2007) Star Ferrari 275 Ferrari 360 Ferrari 420 Ferrari F512 Ferrari F60 Ferrari F70 ? Ferrari Spider 458 Ferrari hybrid F151 Ferrari F70 Cash Cow Enzo Ferrari Ferrari Mondial Ferrari Testarossa Ferrari California Dog None According to the BCG matrix, Cars like Enzo Ferrari, Mondial, Testarossa, California are the most cash generating cars of the company. This cars generates the maximum amount of the revenue for the company. Other than these Cars like Ferrari 275, 360, 420, 512, F60 and F70 are the most selling cars as it is liked by consumers. Cars like Spider, Hybrid S70 are some new project of the company which are under development. PRODUCT LIFE CYCLE: As from the above figure tells us, the Enzo Ferrari car is in its Maturity period. This car has been a big success for the company since the day of its launch. Though Enzo Ferrari is an old car but cause of its revived versions taken out by the company, the car never loses its grip in the Market. PORTERS FIVE: ACADAMIC REVIEW Porters work in 1980, Competitive Strategy (book), and his set-up of the porters five force presented a structure to study the peripheral surrounding orderly as a technique of budding and ready for action tactics Michael E. Porter (1998[1980]). Calandro Jr, J and Lane, S (2007) Michael E. Porters five force model has been developed by Succeeding practitioners. Though testing such kind of examination may be extremely difficult as it do not sums up simply Robert Simpson and Antonio Davila (1998). Calandro Jr, J and Lane, S (2007) Michael E. Porter claimed if an association has to develop an aggressive tactic it should initially calculate its situation inside the business alongside the five aspects; supplier consumer bargain power, Threats to new entrants substitute, Cut- throat rivalry. Tay, L (2006) SHELL MATRIX: ACADAMIC REVIEW Business position of shell matrix appears much appropriate for a merchandise range investigation motive is a variety of aspects depicting market pleasant appearance along with industry status establishes the progression of a manufactures good beside its life tenure, Chee, H Harris, R. (1998,pp.61) Rich Elite Class Targeted Audience Luxury Hotels Airlines Europe India Strong Brand name image Loyal Customers MARKET ATTRACTIVENESSHigh Low Medium High Medium Low COMPANYS STRENGHT !!!!!!!!!!!!!!!!!!!!!!!!!!!! ANSOFF MATRIX: ACADAMIC REVIEW Several writers have remarked on the boundaries of strategic alternative presented towards the small firm, by good value of such features as small market share and precincts of resources and talent (e.g. Carson, 198). Watts, G et al. (1998) Ansoff (1965) some time ago assumed that strategy and objectives are interchangeable both at different points in time and different levels within the organisation. Thus elements of strategy at a high level become objectives at lower level. Adcock, D (2000,pp.21) The Ansoff growth matrix guides an organisation in relation to ocus their labours and consideration. Lake, N (2002,pp.145) New Product Existing Product MARKET PENITRATION Different Schemes. Warranty on its products. Free servicing for a specific period. PRODUCT DEVELOPMENT Investing in Research Development. Add new products to product range. Feedback/customer survey. MARKET DEVELOPMENT Super Bikes. Cloths/ Accessories. Airlines. Luxury Hotels. DIVERSIFICATION Airlines Existing market New Market (Model adapted from Mindtools, 2010 own research) As from the above Marketing tool we can conclude that Enzo Ferrari car the Ferrari Company has a very diverse market for Development penetration. MARKET PENITRATION: The Company has a wide scope of penetrating the market by giving its customers varies attractive schemes. These schemes can be seasonal in nature also. At present the company doesnt have any schemes like its competitors. PRODUCT DEVELOPMENT: The Company can widen their product range by entering into new market. Ferrari can also invest in research development to enhance its existing product range to innovate new cars. Company can also take feedbacks on its products as this can also help enhancing the product. MARKET DEVELOPMENT: The Company has a big opportunity in the new market. Ferrari can make sports Bike as it is connected to the field in which the company is from last 100 years. This new shift can add a boost to the company brand name sales. The company equally has a scope in the Domestic Airline sector. It can start a new airline as it already provides some spare parts of airplane to the company like Boeing Airbus. Luxury Hotels can also be a possible profitable business for a brand like Ferrari. DIVERSIFICATION: The Company can diversify and explore new possible field like in airline business. This field isnt new for Ferrari as it produces many spare parts and engines for small airplanes. This business is highly profitable and can increase the brand value of the Ferrari. RECOMENDATIONS The following recommendations are taken from the critical study of all the above Matrixes Analysis. Expanding the existing Market: The Ferrari needs to expand needs existing market as its fan following is the worldwide and the consumer doesnt find it easy to export the car from other country as it cost highly. The company can wider its network in countries like China, India, Brazil where their isnt a single outlet of the company but has a wide scope for Ferrari cars as this countrys economy is booming. Services: No doubt that Ferrari has an excellent quality of services for its customers. But due to its in box policy (Services are available in very limited countries) the customer think twice before buying a Ferrari Car. 3rd Party Merchandizing: Ferrari is already in the 3rd party merchandizing but in a very limited area, e.g. Caps, T-shirts, etc. The company should expand its area and try to explore new areas. This new field of merchandizing has a great opportunity as revenue can also be generated which is helpful for companys growth. Sponsorship: The company heavily invest in sponsorship especially in formula 1. Due to this mostly racing community is acquainted with the name of Ferrari. Sponsoring various even like Olympics, Football can be a great deal. This could also add some reputation to the companys image. Sponsoring a global event always attract more peoples attention than the methods of sponsoring like T.V, Radio, etc. Charity: Charity is almost done by every big firm or name as its attracts the people in an emotional way. Donating in charity always attracts media attention due to which free publicity is also created the brand name gets a moral touch in the general consumers eye. Eco-Friendly: The company should start concentrating on the eco friendly issues as the general public is getting more aware of it. Unlike other Ferrari cars has a less mileage with emission of more gasses [About 3 Lit. for a Km]. The Ferrari should make some changes in its V12 engine as it has some world best engineers with them from the eco friendly point of view. The Ferrari should also come up with a car which doesnt work on fossil fuel., e.g. Hydrogen, Water, Electricity just like its counterpart are doing to gain special attention. Due to this the image of the company can also change for good. Entering into new Financial fields: The Ferrari S.P.A is a company which is almost 100 years old but still its name isnt on any stock exchange in the world. Enlisting its name in a stock exchange can add some serious revenue inflow in the company. They should also disclose its financial Audit e.g. Profit Loss statement, Balance sheet, etc to the general public officially. Cause of this the company- customer relation can strengthen up. New methods of Brand Promotion: Ferrari should indulge into some new ways of promoting itself e.g. Internet, media, etc. Ferrari doesnt follow any promoting schemes for its Brand in anyway. Due to this the consumer arent aware of Ferrari and its new launches. The Ferrari website is so far the best website in the internet but it still needs some improvement e.g. If the visitor could make its own Ferrari car in a innovated way. This technique can be used not only form the gaming points of view but also economically. If the customers are allowed to choose how their car will be it could be a great deal. Even from the hits on the site which are made by the visitors, the revenue can be generated. Ferrari should advertise in social networking sites like Facebook, Twitter, LinkedIn, etc where they can grab the attention of the general public directly with a more effective way. Exploring new possibilities: The Company should explore new possibilities in terms of its Car range. Although the Brand name Ferrari is known for its Super Sports Car but to grab new market in this competitive world the company should launch some variants of cars in new segments like SUV, Luxury, Small, etc. This possible increase the sales of the company with the brand name more familiar and household. There is also a lot of opportunities for Ferrari in this new segments of cars. The company can also explore its possibilities in sports bikes segment as it only manufactures sports cars. This new tag can go with the Ferrari. Cost cautious Policy: The company can be a bit cost cautious as the cheapest Ferrari is about $300,000, which is a large amount. By reducing the cost of the car the sales of the company can increase, as there are many people who are willing to buy this car. The company can also use its hand in the car reselling market. This could also generate a fair amount of money. By increasing the sales, employment in the company will also increase as there is just hand full of labours in Ferrari due to its modernised and mechanised techniques of making cars. BIBLOGRAPY Aaker, A.D. (1988) Strategic Marketing Management.5th ed. United States of America, Courier/Westford. Adcock, D. (2000) Marketing Strategies for Competitive Advantage. Midsomer Norton, Bookcraft (Bath) Ltd. Calandro Jr, J and Lane, S. (2007) Conceptual paper. A New Competitive Analysis Tool: the relative profitability and growth matrix [Internet], 35(2), pp.30-38. Available from: [Accessed 6 December 2010]. Chee, H and Harris, R. (1998) Global Marketing Strategy. GREAT BRITAIN, FINANCIAL TIMES PITMAN PUBLISHING. Lake, N. (2002) The Strategic Planning Workbook. Great Britain, Clays Ltd. Mindtools.(2010) Ansoff Matrix [Internet]. Available from: [Accessed 7 December 2010]. Moutinho, L and Evans, M. (1992) Applied Marketing Research. Harlow, England, Addison Wesley. Tay, L. (2006) Case study. Strategic facilities management of Suntec Singapore International Convention and Exhibition Centre: A case study [Internet], 24(3/4), pp.120-131. Available from: [Accessed 7 December 2010]. Thomas, H. (2007) Viewpoint. An analysis of the environment and competitive dynamics of management education [Internet], 26(1), pp.9-21. Available from: [Accessed 5 December 2010]. Watts, G et al. (1998) Research paper. International Journal of Entrepreneurial Behaviour Research [Internet], 4(2), pp. 101-111. Available from: [Accessed 5 December 2010]. Ferrari FAQ. (2006). Ferrari History.[Internet]. Available from :. [Last accessed 13th November 2010].

One Life To Give Essay example -- Legal Court Essays

One Life To Give On December 9, 1981, a white Philadelphia police officer was fatally shot. On July 3, 1982, Mumia Abu-Jamal, a black man, was convicted of his murder and sentenced to death. On May 22, 1996, he received a second trial and was again convicted of the same charge. He is sentenced to die on December 2. The hours grow short until this man, who has promoted through his writings and speeches an image of himself as falsely accused, is ushered into the record books as one more name dealt justice by the American people. But who constitutes the American people? Is it a judge in a courtroom, or the thousands of people who have protested Abu-Jamal's death as the death of an innocent, an intellectual, and above all, a black man in a white man's system? The validity of the conviction has been widely questioned in the press. Stuart Taylor Jr., who covered the case for Court TV, states that Abu-Jamal "received an unfair trial, tainted by . . . flagrantly biased judging and, in all probability, police fabrication of evidence and intimidation of witnesses." However, more interesting and more important than the legal aspects of the trials is the emotional aspect, the outpouring of support for Abu-Jamal. Bill Bickel, after having recently made an extensive survey of the opinions voiced about the case, found literally hundreds of websites protesting the death sentence and only one website supporting it-created by the police officer's family. It has been pure gravy for Mumia, a wealth of public indignation for, as the organization Refuse & Resist dubs him, "an unrepentant Black political prisoner who is the voice of the voiceless." This near canonization of the man goes beyond anything which can be attributed to charisma or ... ...it can potentially undermine the only means we have to attempt to effect equal justice. The protest signs of angry crowds call for "Justice for Mumia," and in effect justice for all black people. But how can we achieve this if the very means of justice are dismantled to save one man? Works Cited Bickel, Bill. "Mumia Abu-Jamal and the Murder of Daniel Faulkner: Using the Internet to Search for the Truth." 16 Nov. 1999 <<http://crime.about.com/culture/crime/library/weekly/aa070698.html>> Davis, Angela Y, June Jordan, and Alice Walker. "The Life of a Black Man." The Nation. 15 Nov. 1999 <<http//www.thenation.com/>> Refuse and Resist. Home page. 16 Nov. 1999. <<http://mojo.calyx.net/~refuse/mumia/index.html>> Taylor Jr., Stuart. "Jamal's Last Stand." Court TV Casefiles. 11 June 1996 <<www.courttv.com/casefiles/mumia/analysis.html>> One Life To Give Essay example -- Legal Court Essays One Life To Give On December 9, 1981, a white Philadelphia police officer was fatally shot. On July 3, 1982, Mumia Abu-Jamal, a black man, was convicted of his murder and sentenced to death. On May 22, 1996, he received a second trial and was again convicted of the same charge. He is sentenced to die on December 2. The hours grow short until this man, who has promoted through his writings and speeches an image of himself as falsely accused, is ushered into the record books as one more name dealt justice by the American people. But who constitutes the American people? Is it a judge in a courtroom, or the thousands of people who have protested Abu-Jamal's death as the death of an innocent, an intellectual, and above all, a black man in a white man's system? The validity of the conviction has been widely questioned in the press. Stuart Taylor Jr., who covered the case for Court TV, states that Abu-Jamal "received an unfair trial, tainted by . . . flagrantly biased judging and, in all probability, police fabrication of evidence and intimidation of witnesses." However, more interesting and more important than the legal aspects of the trials is the emotional aspect, the outpouring of support for Abu-Jamal. Bill Bickel, after having recently made an extensive survey of the opinions voiced about the case, found literally hundreds of websites protesting the death sentence and only one website supporting it-created by the police officer's family. It has been pure gravy for Mumia, a wealth of public indignation for, as the organization Refuse & Resist dubs him, "an unrepentant Black political prisoner who is the voice of the voiceless." This near canonization of the man goes beyond anything which can be attributed to charisma or ... ...it can potentially undermine the only means we have to attempt to effect equal justice. The protest signs of angry crowds call for "Justice for Mumia," and in effect justice for all black people. But how can we achieve this if the very means of justice are dismantled to save one man? Works Cited Bickel, Bill. "Mumia Abu-Jamal and the Murder of Daniel Faulkner: Using the Internet to Search for the Truth." 16 Nov. 1999 <<http://crime.about.com/culture/crime/library/weekly/aa070698.html>> Davis, Angela Y, June Jordan, and Alice Walker. "The Life of a Black Man." The Nation. 15 Nov. 1999 <<http//www.thenation.com/>> Refuse and Resist. Home page. 16 Nov. 1999. <<http://mojo.calyx.net/~refuse/mumia/index.html>> Taylor Jr., Stuart. "Jamal's Last Stand." Court TV Casefiles. 11 June 1996 <<www.courttv.com/casefiles/mumia/analysis.html>>

Unmanned Aerial Vehicle of Bits, Pilani-Dubai Campus for the International Aerial Robotics Competition 2011

Unmanned Aerial Vehicle of BITS, Pilani-Dubai Campus for the International Aerial Robotics Competition 2011 Saurabh Ladha, Deepan Kishore Kumar, Robin Singh ,Pavitra Bhalla, Anant Mittal, Aditya Jain, Anshul Upreti, Prof. Dr. R. K. Mittal, Dr Anand Kumar Birla Institute of Technology and Science, Pilani-Dubai Campus, Dubai, UAE ABSTRACT The Intelligent Flying Object for Reconnaissance (IFOR) is an autonomous aerial vehicle that has been developed by BITS Pilani Dubai Campus students.The vehicle is capable of localizing itself using the SLAM algorithm, stabilize its attitude (pitch, roll and yaw) and altitude using PID controllers, plan paths around obstacles and navigate an unknown indoor environment with wall following guidance. In addition, it has been designed to be capable of pattern recognition which would enable it to recognize images and signs. These features enable the IFOR to execute the 6th mission of the International Aerial Robotics Competition, which involves scanning an unknown indoor arena protected by laser barriers and cameras, bestrewn with obstacles, in the search for a flash drive. 1.INTRODUCTION The field of robotics is witnessing a paradigm shift in the operation and use of robots. With robots becoming autonomous and intelligent day by day, their application and use has increased tremendously. Aerial robots specifically have an edge over other autonomous vehicles due to its higher degrees of freedom in motion and agile maneuverability. To tap these features and advance the applications and versatility of the quadrotor is the aim of the team. 1. 1 Problem Statement The 6th mission of the IARC requires teams to infiltrate a military facility from which a flash drive has to be retrieved and replaced by a decoy.This flash drive is placed in the ‘Office of the Chief of Security’, identifiable by a unique Arabic pattern. To reach this room, a vehicle must explore a ‘maze’ of rooms avoiding randomly placed obstacles alon g its path. In addition it must also avoid detection by a camera and laser barriers placed within the arena. Once the target pen drive is found it must retrieve the object after dropping a decoy in its place, the entire mission must be performed in under 10 minutes. 1. 2 Conceptual Solution Team IFOR will be using a quadrotor as its aerial vehicle to execute the 6th mission.The vehicle will use wall following guidance to explore the maze, whilst a path planning system shall continuosly scan the environment to plan optimum paths around obstacles. Localization in a global frame can be accomplished using the SLAM algorithm, the output of which can be used by a Drift Control system to Page 1 of 10 correct unintentional drift. The Image processing routine runs in parallel to find recognizable patterns in its surrounding. Ground Station Wi- ­? Fi 2. 4 GHz Hokuyo scanning laser range finder Camera Guidance, Navigation, Control - ­? Mission planner - ­? Wall following guidance - ­? Path planning  ­? Target retrieval - ­? Pattern matching CoreExpress breakout board Intel Atom Z530 Image recognition Analog 72 MHz Safety Pilot Inertial Measurement Unit - ­? MEMS gyro sensors - ­? 3D magnetic compass - ­? 3 axis accelerometer ARM7 Microprocessor Stability Augmentation System - ­? Altitude hold - ­? Attitude hold Motors Sonar Altimeter Figure of Overall system architecture 1. 3 Yearly Milestones In the second year of the 6th Mission, Team IFOR intends to fly autonomously, navigate through the arena, and implement drift control, path planning and image processing(limited to recognition of the pen drive and signboards).SLAM will serve as a base system for the IFOR to successfully run all other systems that are directly dependent on the localized coordinates. Flash drive retrieval mechanism will be developed in the following year. Page 2 of 10 2. Air vehicle The team is using an off the shelf quadrotor from Ascending Technologies, the Asctec Pelican Quad rotor. The Pelican weighs about 980 g and has a payload capacity of 500 g, ideally suited for covert missions. The Asctec Pelican quadrotor and the propeller action. 2. 1 Propulsion and lift system The quadrotor is a Vertical Takeoff and Landing (VTOL) rotorcraft which is propelled by four rotors.By appropriately changing the rotor speeds the quadrotor can pitch, roll or yaw. Each of the four propellers produces a downward thrust about the centre of the blades and a torque about the arm of the quadrotor. The quadrotor can be flown either in diamond configuration where the pitch axis is the diagonal of the quadrotor or in square configuration where the axis of the pitch is parallel to two adjacent propellers. If all the four propellers spun in identical directions and speeds, the quadrotor would yaw about its centre of mass.To stabilize this yaw, the two sets of propellers spin in opposite directions and balance the angular momentum generated by the other two propellers. Pitch, in a square configuration, is achieved by reducing the speeds of two propellers (A and B) and increasing the speeds of the two propellers (C and D), this pitches the quadrotor in the direction of A and B. Roll is achieved in a similar way, by increasing speeds of propellers A and D and reducing the speeds of B and D, this rolls the quadrotor in the direction of B and D. 2. 2 Guidance Navigation and Control Control The quadrotor, by nature, is an aerodynamically unstable system.It hence demands to be one that is mechatronic in nature with its dynamics being controlled by PID generated control signals. This automatically calls for the Page 3 of 10 implementation of a feedback system to monitor the quads’ deviations from the desired response. The Asctec Pelican already has a PID controller implemented to control the attitude (pitch,roll and yaw). The Inertial Measurement Unit(IMU) readings are used as inputs for these loops, in addition, yaw control also uses the inputs generated by the magentometer. 2. Stability Augmentation systems The instability of the quadrotor arises from the fact that the aerial vehicles dynamics are electronically varied, which leads to a delay for the mechanical system to respond due to inertial reasons. The commanded attitude is delivered by use of the PID loops already described. In addition we have also implemented an altitude PID controller which can be described as below: Altitude Output = Kc         ? #               +                  1&'      ? #      ()   +*(()   ? +) ?- is the difference between the desired altitude and actual altitude . The MaxSonar LV sonar altimeter is used to for readings on the altitude.A drift control mechanism is also required since milligram imbalances in weight apart from other factors cause a quadrotor to drift unintentionally, the drift control is accomplished via a separate set of loops which can be described as follows: Pitch Output Roll Output = Kc         ? +               +                  1;'      ? +      ()   +*(()   ? +                      = Kc         ?. +                  1&'      ?. ()   +*(()   ?. ) ?/ is the difference between desired pitch and actual pitch ? 0 is the difference between desired roll and actual roll Kc is the controller parameter, from which Kp (Kc * 1), Ki (Kc / Ti) and Kd (Kc ** ) values are obtained.The require the Zeigler Nicholls Tuning method was used to generate optimum values for Kp Ki and Kd. R(s) + – Controller Gc(s) Measured Output System Input Process Gp (s) Control Output Sensor H (s) s: transfer function parameter Figure of control system architecture Page 4 of 10 The three loops described in this section are implemented on the Intel Atom board which is on board the vehicle. 2. 4 Navigation The quadrotor begins ascending and finds the window opening using feature detection. Once the window has been detecte d, the arena is infiltrated after checking whether the camera is on or off.Once inside the arena, the quadrotor moves close to the right wall and performs right wall following algorithm to explore the indoor arena. SLAM forms the base upon which the quadrotor extracts its local coordinates for adjusting drift of movement and also aligns itself with the wall to continue its navigation. The mission planner sets the direction in which the vehicle must move. 2. 5 SLAM The term SLAM is an acronym for Simultaneous Localization and Mapping. SLAM is concerned with the problem of building a map of an unknown environment by a mobile robot while at the same time navigating the environment using the map.SLAM consists of multiple parts; Landmark extraction, data association, state estimation, state update and landmark update. The team has developed a program that extracts data directly from the laser sensor and implements SLAM real-time using CoreSLAM libraries. CoreSLAM is a fully developed sim ple and efficient algorithm, which can perform SLAM using data just from a laser sensor. Due to its computational simplicity, it can easily be used on-board the vehicle. It integrates laser information in its localization subsystem based on particle filter, using two main functions: †¢ †¢ The scan o map distance function, which acts as the likelihood function used to test each state position hypothesis (particle) in the filter. The map update function, used to build the map as the robot is going forward. It uses a very simple Monte-Carlo algorithm to match the current scan with the map to get the updated (x,y) coordinates of the robot position estimate at all times during the mission. This localization is then provided to other higher-level modules such as drift control, path planning and mission planning. Page 5 of 10 2. Flight Termination System The quadrotor though autonomous in its flight can also be manually commanded to abort the flight.A safety kill switch mechanism has been developed in order to attain this safety feature. The kill switch will override all other running programs in the quadrotor and gradually reduce the throttle to zero so that the quadrotor can land safely. The Pelican has a built in termination system in which, the vehicle lands the moment the transmitter falls out of range. This feature is used for Flight termination via a kill switch which shuts the transmitter off and hence causes the vehicle to land. . Payload 3. 1 Sensor suite 3. 1. 1 GNC Sensor Asctec 3D MAG is a triple axis magnetometer that determines the vehicles heading by measuring the earth’s magnetic field. A Hokuyo-Light Detection and Ranging Device is used to scan the environment for SLAM, navigation and obstacle avoidance. A SONAR altimeter is used to measure the altitude of the quadrotor. The quadrotor’s sensory system includes an Inertial Measurement Unit comprising of a Triple axis accelerometer and a MEMS gyrometers. Each of these electroni c components perform crucial role in the flight stability, control and navigation. . 2 Mission sensor 3. 2. 1Target identification The image processing module of the quadrotor is capable of detecting the blue LED which indicates whether the camera is on or off, this is accomplished via blob detection. In addition, it is also capable of detecting signboards using Optical Character Recognition. 3. 2. 2 Obstacle detection and Avoidance The threat avoidance system of the quadrotor is directly a subroutine of the Path planning module. This sub routine identifies obstacles, classifies them as threat if they are in the intended path of travel.On finding an obstacle in the scan, the algorithm proceeds to suitably finding a path that would avoid the obstacle with the minimum possible deviation from the original path. We define a safe distance(the safe distance is contingent on the aerial vehicle’s kinematics) from an obstacle and a minimum clearance width, a scanning range of ? degree s in front of the quadrotor is calculated to be sufficient to identify the existence of an obstacle. If in this scanning angle range, a point is found to be too close to the quadrotor it is declared as an Page 6 of 0 obstacle. This is the point at which the â€Å"growth algorithm† takes over the navigation of the quadrotor. The growth algorithm and path planning are represented as follows: Reduce each scan by ? , thereby ‘growing ‘every obstacle If adajecent points lie too close then reduce by secondary factor ? Considering the quadrotor to be a point calculate the longest free path Assign imporatnce factor to di? erent clear paths based on of deviaRon from original path and total length Yaw towards the set path and pitch forward Repeat unRl no obstacles are found 3. Communications The vehicle communicates with a base computer via an Xbee module over the Zigbee protocol in order to deliver telemetry data. The other communication links include a WiFi link to delive r real time video to the base station. Both of these links operate at 2. 4 Ghz. Finally, a safety pilot can take control over the vehicle at any time using a Futaba radio controller operating at 72 Mhz. 3. 4 Power system The quadrotor is powered by an 11. 1V Lithium Polymer Battery. A power board is used to distribute power and communication lines to all motor controllers and other systems on board.This power board comprises of a switching power regulator to generate a stable Page 7 of 10 6V supply for the Auto Pilot board and a high power MosFET to switch current ON and OFF. 4. Operation 4. 1 Flight preparation Each flight test is performed with utmost precaution following the mentioned safety procedure which ensures a safe and smooth flight of the quadrotor. 4. 2 Checklist 1. Double Check LiPo battery voltage using voltmeter. 2. Examine the propellers, safety mounts, nuts and screws for any damage. 3. Test communication link between the quadrotor and the Ground station 4.Enable sa fety pilot and check kill switch action before flight. 5. Check status LED’s 4. 3 Man/Machine interface The Intel atom board which is on board the vehicle can be accessed via an LVDS display, this also allows other HMI devices like a mouse/keyboard to be connected. 5. Risk reduction 5. 1 Vehicle status Two status LEDs allow for a check on certain critical vehicle states. The Red LED blinking indicates that the sensors are being initialized and calibrated. Once the sensors are calibrated a green LED blinks rapidly indicating the flight control software is running. In case the battery voltage drops below under 9. volts a loud tone is emitted, with the beeping becoming faster as the voltage drops. 5. 2 Shock / Vibration isolation The Asctec Pelican is built on a carbon fiber frame which has a large value of Ultimate Tensile Strength; that is it can withstand a large amount of impact without necking. The quadrotor is also fitted with soft cushioning pads below the arms to ensure that any impact is cushioned. EMI/RFI Solutions Page 8 of 10 The quadrotor’s vital components that do not communicate wirelessly are wrapped with aluminum foil paper, which does not allow for Electromagnetic interference from the wireless devices.This simple solution is based on the principle of a Faraday’s cage. Sensitive components like these are also placed above all other devices. RFI is less in the vehicle as all the computation happens on board. Safety The IFOR is equipped with landing gear designed in a manner to deflect shock from the electronic system. The propellers are also covered, which ensures safety to both bystanders and the vehicle in case of a mishap. The ON/OFF switch on board is designed active low, so if for some reason the mechanical switch breaks or looses connection the vehicle will remain ON.However this mechanism is overridden by the safety kill switch. Modeling and Simulation The intelligence of the quadrotor was extensively tested for robust ness before and after burning the codes onto the on board processor. Image processing was developed from scratch to meet the requirements of the competition. The PID controllers were tested on Lab View. Testing Device / Routine HOKUYO LIDAR SLAM Cameras Drift Control Conclusion BITS Pilani Dubai Campus had developed IFOR to become a fully autonomous quadrotor that will be able to successfully accomplish the tasks of the IARC.The IFOR’s intelligence system comprises of Simultaneous Localization and Mapping algorithm for the bot to get localize itself in its environment, achieve drift control using a simple PID controller on each of the pitch, roll and altitude controls, this ensures that the flight operation to be steady without considerable oscillating variations. The navigation of the quadrotor is dependent on the wall following algorithm along with the mission planner. Obstacle avoidance ensures that indoor environments can be explored regardless of the Page 9 of 10 Testing Tested while running the intelligence software.Real time execution and experimentally determined accuracy of localization. Pre flight and On Flight testing for image processing Onboard as well off board testing for suitability to tuning presence of obstacles. Finally, image processing enables the quadrotor to scan for patterns, edges and symbols and make corresponding control outputs to maneuver the quadrotor to reach its target room with the flash drive. References 1) Johnson, E. N. and Schrage, D. P. , â€Å"System Integration and Operation of a Research Unmanned Aerial Vehicle,† AIAA Journal of Aerospace Computing, Information and Communication, Vol. 1, No. 1, Jan 2004, pp. –18. Durrant-Whyte, H. ; Bailey, T. (2006). â€Å"Simultaneous Localization and Mapping (SLAM): Part I The Essential Algorithms†. Robotics and Automation Magazine 13 (2): 99–110. Andrew J. Davison. Real-time simultaneous localization and mapping with International Conference on Com puter V i s i o n ( I C C V ’ 0 3 ) – V o l u m e 2 , 2003. a single camera. Ninth IEEE 2) 3) 4) Chowdhary, G. V. and Johnson, E. N. , â€Å"Theory and Flight Test Validation of Long Term Learning A d a p t i v e F l i g h t Controller,† Proceedings of the AIAA Guidance Navigation and Control Conference, Honolulu, HI, 2008. 5) 6) Michelson, R. Rules for the International Aerial Robotics Competition 6th Mission, http://iarc. angelstrike. com/IARC_6th_Mission_Rules. pdf Hoffmann,    G. M. , Huang, H. , Waslander, S. L. , ; Tomlin, C. J. (2007). Quadrotor Helicopter Flight Dynamics and Control Theory and Experiment. AIAA Guidance, Navigation and Control Conference and Exhibit, 20(23), 1- ­? 20. Point Grey - ­? Imaging - ­? Firefly MV CMOS USB 2. 0 / FireWire Camera. (n. d. ). Point Grey CCD and CMOS Digital Cameras for Industrial, Machine, and Computer Vision. Retrieved June 1, 2010, from http://www. ptgrey. com/products/fireflymv/index. asp 7) Page 10 of 1 0

Is Government Responsible for the Disadvantaged? Essay

In My Opinion The Government IS Responsible For The Disadvantaged. The Government Should Be Held Responsible For The Poverty Level In This Country Because They Are The One’s Allowing It To Be At The Level That It’s At Right Now. If They Truly Were Concerned About The American People They Would Do More About It. Yes We Have Medicare To â€Å"Guarantee† That The Elderly Who Can Not Get Affordable Insurance, Since They Are The Sickest Group, Have Access To Basic Medical Care. We Also Have Medicaid To Cover The Medical Cost Of Those Too Poor To Buy Insurance Or Pay For Needed Care. Aka A Government- Controlled- General Health- Insurance Scheme. Although We Have These Programs Available For Some If The Government Wasn’t So Greedy And Selfish The Programs Would Be Available For All In Need Not Just Those The Government Sees Fit. Instead Of Helping Foreign Countries By Supplying Them With Food, Water, And Shelter, The American Government Should Start At Home Here In America! There Are So Many Families, Men, Woman, And Children Who Go Hungry In This Country Every Day. Some Don’t Have Shelter During The Best And The Worst Of The Four Seasons: Winter, Spring, Summer, And Fall. Others Don’t Have Running Water To Bath In Let Alone Drink. The Help Needs To Start At Home Before Extending A â€Å"Helping Hand† To Other Countries. The Government Is Allowing The Poor To Be Poorer And The Rich To Get Richer. They Are The Ones Who Should Be Responsible To Fix The Problem Of This Countries Economic Situation. The Government Should Provide For The Disadvantaged People In This Country Because They Are The Ones To Blame For Their Disadvantages. â€Å"When A Man Tells You He Got Rich Through Hard Work, Ask Him: Whose? †- Don Marquis. The More Status/Power Men Have Over Other Men The Better For The Men In Power. People In Power Make False Promises And Tell Lies To The Less Fortunate So That They Can Remain In Power. The Government Should Provide More Job Opportunities, Among Other Things, For The American People. This Country Needs Help From Its Government But The Government Doesn’t Seem Very Willing To Help. The American Economy Is Heading Downhill And Has Been For Quite Sometime. They And They Alone Should Be Held Accountable For The Debt Of This Country, The Poverty, The Economy, The War(s), The Taxes, Etc. The Government Owes It To The American People To Fix The Problems That Have Occurred During The Past And The Present To Insure A Better Future For All.